Covadonga O’Shea: The ZARA Phenomenon.
Covadonga O’Shea: The ZARA Phenomenon.
The Man from Zara. The Story of the Genius Behind the Inditex Group.
Annotation to the book “The Phenomenon of ZARA”
Inditex Group is the number one clothing company in the world and a recognized trendsetter. On the streets of New York, Paris, Tokyo, Moscow, you will surely meet beautiful, self-confident people who will wear things from brands such as Zara, Massimo Dutti, Pull
Inditex Group is the number one clothing company in the world and a recognized trendsetter. On the streets of New York, Paris, Tokyo, Moscow, you will surely meet beautiful, self-confident people who will wear things from brands such as Zara, Massimo Dutti, Pull
This book is the success story of one of the most influential companies in the world that has revolutionized fashion retail and apparel manufacturing. And there is one person behind all this – Amancio Ortega.
In this unique biography you will find answers to the questions: • How to become the richest man in Europe from a simple seller? • How to change the minds of millions of consumers? • How to create the most outstanding company of the 21st century?
Start reading and you will learn all the secrets of this mysterious and phenomenal company firsthand.
Buyers 33.
I love beautifully crafted books. And this book, about the ZARA phenomenon, is undoubtedly one of those. Outwardly, the book resembles that very favorite moment – when you fly out of the store with the coveted packages.
Everything else will not be so interesting: re-fitting, something did not fit, something turned out to be wrong and needed. But this moment of the primary accumulation of new things, reflected, for example, in the film Pretty Woman, is undoubtedly one of the main pleasures in our (girl’s) life.
I love beautifully crafted books. And this book, about the ZARA phenomenon, is undoubtedly one of those. Outwardly, the book resembles that very favorite moment – when you fly out of the store with the coveted packages. Everything else will not be so interesting: re-fitting, something did not fit, something turned out to be wrong and needed.
But this moment of the primary accumulation of new things, reflected, for example, in the film Pretty Woman, is undoubtedly one of the main pleasures in our (girl’s) life. I will not quote from Pelevin, but this is so. It is this moment that the book resembles: a paper bag with new things, how could it be otherwise. Only inside – not things, but stories. And they are enclosed in a stylish, solid, pleasant to the touch cover.
Inside, there is one big story, which is divided into small ones. How one day a man had a dream. How he began to implement it. How his dream swept the whole world, embodying our hopes with you to buy beautiful clothes – and not too expensive (although the dollar exchange rate, as you know, changes everything).
I don’t know why they put 16 on this book. For my taste, it can and should be read by those who are thinking about becoming an entrepreneur someday. It is not difficult to write.
The book, which combines the qualities of biography and history of one company, was written by journalist, editor of fashion magazine Kovandoga O’Shea. The man behind the ZARA fashion empire is the Spaniard Amancio Ortega. It was he who once figured out how to make the whole world buy your clothes. And today, no matter how
strangely, he remains a rather humble person who is concerned with business, not personal prosperity. For example, his daughter buys clothes in her father’s shops on the most ordinary rights. It is very interesting to follow the heyday of the business and the history of the businessman who once made quilted robes. The first Zara store opened in 1975. And to this day, Amancio Ortega does not have an office – he does not work with papers, but oversees production, oversees the work of designers, and flies around the world.
The main message that ZARA has embodied is not only to make high-quality and recognizable clothes, but also to get into the right price segment, between very expensive and very cheap. Apparently, the golden mean was found. One of the first companies ZARA moved away from the seasonal renewal of collections, which is usual for fashion houses.
Collections are constantly updated here; For example, the book provides an example of how, after the tragedy of September 11 https://it.the-celebrities.site/page-la-fantastica-signora-maisel-quarta-stagione-tutto-quello-che-sappiamo-finora-midge, ZARA was able to respond most quickly to the mourning state of an entire nation and offer clothes that fit this mood. In the book, you can read about the development of Zara subsidiaries, for example, Zara Home, which are very stylish things for the home. There are also some minor drawbacks. For example, the formatting (font, large line spacing) seemed a bit fanciful to me, but you get used to it pretty quickly.
Stylistic editing would be useful for the text: it is often visible. that the text is translated. There are obvious shortcomings: for example, in the book the author is named Kovandoga
O’Shea, and in the foreword – Kovandoga O’Shea. Throughout the book, the forms of the word Zarabatat are spelled this way, and it makes it a little difficult to read. Found interesting thoughts about Russia. Amancio Ortega says Russia is a country that embodies important qualities of the future.
What is happening in Russia is simply amazing, absolutely amazing. We are no longer talking about a handful of millionaires, but a 20 million strong middle class who can spend money and want to improve their standards of living. … Maybe it’s the rich Russian culture, but the women there love fashion.
Well, let’s hope that Zara will continue to thrive in the Russian market, symbolizing the wealth of our middle class. Thanks to Eksmo for an interesting and useful book. For me, I repeat, this is primarily a book about a dream come true!
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